Aligning the microsite with The Sun Holidays new brand guidelines and print campaign as well as creating a pixel-perfect responsive design template. Modified design template had been used for similar online campaigns supporting time-limited promotions published in The Sun Travel supplement.
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The Sun
Travolution Awards 2014–competition microsite
In response to the brief, I have designed and developed a simple, user-friendly and responsive microsite aligned with The Sun Holidays new branding guidelines. Integration with Google Formstack not only allowed to capture the data but also visualize the success of the campaign.
Pixel perfect design
Custom fluid grid system
Creating a custom responsive HTML template allowed for flexible implementation of future designs as well as instant access to time-limited promotions on mobile devices what in effect led to increased in ROI.
Integration with Google Formstack
An essential part of the project was to integrate the microsite with Formstack platform in order to gather the form's data and measure the success of the competition based on the conversion rate. The data would be also used in the future to engage The Sun readers in similar campaigns and other digital marketing communications.
