From initial sketches to wireframes, design and interactive prototype. Turning an idea into a live online experience in a very busy environment could only be achieved with modern workflows and rapid prototyping. Testing designs and interactions at an early stage allowed me to quickly find the final solution and proceed to web development.

At the final stage, I translated the design into a scroll driven interactive timeline. The responsive website was driven by smooth scrolling activated animations. Helping to bring to the public's attention Sean's O'Neil's investigation and therefore, encouraging readers to purchase the digital subscription of The Times and The Sunday Times. This emphasised the importance of their active participation in uncovering the truth through investigative journalism.

At the final stage of the project, I designed and developed a responsive email encouraging The Times and The Sunday Times potential subscribers to visit The Times and The Sunday Times investigation microsite and enjoy a series of free articles revealing Oxfam scandal.