The first step of any project starts with us meeting and discussing the scope of the project. I gather details about the assignment as well as acquires information about your business and its needs. At this stage, the creative brief is created, which contains the background of the project and its requirements.

I use various research methods to allow for a broad range of ideas and influences. From the web data analysis, personas, card sorting, and user journeys, to wireframes and low fidelity prototypes. These are some of the steps taken at this stage to assure the quality of a product. I often rely on quantitive research looking at the Google Analytics data or other data sources if available as well as work in collaboration with other experts gathering insights from relevant fields.

Defining the final design solutions in the form of storyboards, sitemaps, wireframes, high fidelity designs and interactive high fidelity prototypes as well as testing them defines the next milestone in the process. At this stage, I use modern tools like Sketch, InVision, Flinto, Figma, Framer as well as workflows allowing to quickly translate concepts into prototypes and helping to develop the final product.

Having a clear idea, guides and prototypes improve the quality and speed of the production stage, when the focus shifts to crafting and polishing the final designs. I am often also responsible for the production of graphics assets, motion graphics and web development, delivering full digital products to businesses and agencies.