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Design system unifying visual language of the Ferinject brand


In response to challenges with the project, which were set to unify Ferincjet's global visual language online and build a user-friendly product hub for healthcare specialists, I built a comprehensive design system and crafted a user interface (UI) following provided wireframes. Working closely with a technical lead and project manager I designed a comprehensive design system and improved user experience by creating high-fidelity prototypes and testing user journeys.

Interaction Design  |  UI  |  UX

Cherry Advertising Ltd.


Tech Lead: Dhrubo Paul
UX: Kosta Laoudikos
PM: Gabrielle Hancock


Unifying visual language of a global healthcare brand

Creating consistency across all Ferinject global markets started early in the planning and UX stage. I collaborated with Cherry Advertising's digital team developing a coherent and comprehensive design system. Working in an agile environment prototyping and testing designs to improve on functionality and user experience of the final product.


Creating a universal online visual language

From a responsive grid, typography and colour theme through user patterns and modules to fully functional high fidelity prototype, I designed a scalable design system and user interface, simplifying and unifying Ferincjet's visual language online. Creating a consistent design language and improving on brand experience through the tangible and intangible value of user experience and visual design.


From atomic parts and components to UI patterns

The design system follows Ferinject's brand guidelines and compliments the visual language of the brand. At the core of the system are typography, colour theme and atomic parts of the system such as icons, which altogether build up user interface patterns and modules.


Designing and testing user journeys

During the designing process, I improved and improving user experience developing user journeys via a series of tests, prototypes and reviews.


High fidelity rapid prototyping

Testing the UX and UI with high fidelity rapid prototyping at an early stage allowed the team to detect and improve on functionality issues as well as, presenting the product to the client and receiving a go-ahead for the development stage.


Simple development handover

The whole process allowed for a simple handover to the dev team and reduced the development time. Taking advantage of modern workflows( Sketch-UXPin and Sketch-Zeppelin ) I simplified as well as clarified the design process, delivering the best possible design solution and consistent and functional user experience to international users.


Let's work together

Have a project in mind and would like to talk it through? Please don't hesitate to drop me a line and I'll get back to you as soon as I can. I look forward to hearing from you.