With the user and functional scope of the project in mind, I started creating a user journey map that outlines the route the user will take, from receiving the invitation email to confirming her/his participation. One of the required functionalities of the site was to securely register users that exist only in the invitees' database. I designed and built a system that checks in the backend users credentials with the database.
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Cannes Festival Summer Party—invitation system
Invitation email system and a microsite development for a News UK event at Cannes Festival 2018. In response to the challenge of building an engaging RSVP experience, I crafted and developed a user journey for Cannes Festival Summer Party 2018 invitees.
User journey map and data flow chart
Key visual and scroll interactions
Working closely with the Pulse Creative London team I developed a design concept into a functional microsite. By introducing sprite animations activated by scroll events and creating a look and feel of the event online, I added an intangible value to the site and improved the overall user experience.
The form used on the website was integrated with Formstack platform in order to gather insight into the campaign's performance, as well as to synchronise data with the MailChimp platform. The user is provided with additional detail about the event when submitting the form and in the custom confirmation email.