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News UK

Cannes Festival Summer Party—invitation system

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Image

Invitation email system and a microsite development for a News UK event at Cannes Festival 2018. In response to the challenge of building an engaging RSVP experience, I crafted and developed a user journey for Cannes Festival Summer Party 2018 invitees.

Services:
Development  |  UI  |  UX
Agency:

Pulse Creative London

Credits:

Creative Direction: Robin Garton
Art Direction: Matt Hunt

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User journey map and data flow chart

With the user and functional scope of the project in mind, I started creating a user journey map that outlines the route the user will take, from receiving the invitation email to confirming her/his participation. One of the required functionalities of the site was to securely register users that exist only in the invitees' database. I designed and built a system that checks in the backend users credentials with the database.

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Key visual and scroll interactions

Working closely with the Pulse Creative London team I developed a design concept into a functional microsite. By introducing sprite animations activated by scroll events and creating a look and feel of the event online, I added an intangible value to the site and improved the overall user experience.

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RSVP form

The form used on the website was integrated with Formstack platform in order to gather insight into the campaign's performance, as well as to synchronise data with the MailChimp platform. The user is provided with additional detail about the event when submitting the form and in the custom confirmation email.

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Contact

Let's work together

Have a project in mind and would like to talk it through? Please don't hesitate to drop me a line and I'll get back to you as soon as I can. I look forward to hearing from you.

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