The base of the Globe Alpha brand is its core values and tone of voice. The idea of friendly, positive and safe cloud advertising has been conveyed by the usage of colours. The logo itself communicates the global ambition of the platform as well as the classifieds industry, combining the rounded alpha symbol with the white space in the shape of a tag.
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Classified Ads platform — product design.
In the first stage I established core values and tone of voice of Globe Alpha. I have designed a visual identity presenting the brand in a positive and trustworthy light and created the brand guidelines helping to incorporate it along the board.
Creating visual identity
Crafted logo and monogram
The logo has been carefully crafted using principles of geometry. Combination of an alpha symbol and a logotype creates a distinguishable mark communicating the core values of the company and its industry. In order to remain consistency of the brand the exact specification of its usage and allowed colour variations ware included in the brand guidelines.
Since Globe Alpha is an online service the symbol representing the brand has been designed to be used also as a monogram, working separately as a favicon and profile image on social media.
An essential part of the brand is its typeface. Museo font family design by exljbris.com font foundry was an ideal choice due to its geometric but friendly character. The slab version of the typeface works perfectly with the symbol of Globe Alpha and it's been used for headings. Paragraphs have been set in Museo sans.
Color scheme & patterns
The colour scheme has been selected with colour psychology in mind and divided into primary and secondary. The primary yellow is the main colour of the brand as it creates a warm and friendly feeling. The blue sky colour represents the cloud-based form of the Globe Alpha platform and creates a feeling of safety while dark brown is more sophisticated and down to earth.
Platform pre-launch microsite
Designing and developing countdown microsite helped to gather data of interested users for future email campaigns as well as gained first followers on the social network.
Social network presence
Globe Alpha facebook and twitter profiles have been created in order to spread the word on social network and drive users to the main website. Within a few years since the launch of the service, its facebook page reached 17k followers.
Merchandise and marketing
Globe Alpha took advantage of the 2012 Olympics and organized accompanied launching events across London, creating awareness of the brand. Inkable design gives away t-shirts and promotional flyers, which built interest among the crowd and created a very positive attitude towards the company.
Globe Alpha User Interface Design
Based on initial wireframes and UX I designed Global Alpha user interface applying the look and feel of the brand across all pages. Since the design needed to be provided to an outsourced web development company the source files have been thoughtfully structured in order to help developers replicate the design into a website