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Arsenal FC

Interactive Match Day Programs 2014/2015 iPad app


Working in close relationship with Arsenal FC editorial team I designed and created engaging user experience, as well as a library of user patterns and interactive templates. Helping to publish the first five issues of the program I laid the ground for the production of the Match Day Program digital publication that was produced in the season of 2014/2015.

Interaction Design  |  Motion Graphics  |  UI  |  UX

Arsenal FC


Design Director: Simon Wallis
Senior Designer (Print): Owen Pinch
Junior Designer (Print): Katie J Brewin Illustration: Ben Tallon


Interactive story snippets

Based on the print edition, each issue of the Digital Publication contains numerous feature articles. The Foundation series showcases a mini-biography of Arsenal players, their background and the path to their success. For the cover pages illustrated by Ben Tallon I designed animated interactive story snippets that invited users to read the article.


Visitors photo gallery, profiles and last game strategy

The Visitors section functions as a brief introduction to Arsenal’s opponents. Next to a short biography of the club's manager, I designed an on-tap function that allows users to view the results and tactics from the last match played by the rival team. Users can swipe through the opponent's team player profiles and view them by scrolling and tapping on photographs of the players.


Video covers of star player's profiles and last game match action videos

Each issue covers a profile of a star player including their stats and video interviews. In order to create consistency of video covers, I created After Effect templates, which next to interactive InDesign templates gave in-house designers flexibility and reduced time of production of future issues.


Animated, interactive graphs and heatmaps

An integral part of the app was Stats, Tactics & Insights section which contained graphs, heat-maps and an analysis of previous games written by Arsenal FC journalists. Next to the design templates I designed and developed a JavaScript plugin for animated graphs which allowed junior designers to update values of the graphs and reuse this feature in future issues of the digital publication.


Making the history

The rich history of the club also had its place in this digital publication. Celebrating 100 years in Islington, each issue reminds users about unforgettable moments through videos, photographs, old posters, digitised match programs and newspaper articles from the early years of the club.
The first issue of the Arsenal FC Match Day program was met with huge appreciation from the club’s fans around the world.


Let's work together

Have a project in mind and would like to talk it through? Please don't hesitate to drop me a line and I'll get back to you as soon as I can. I look forward to hearing from you.