Each issue of the Digital Publication contains numbers of feature articles. The Foundation series showcases a mini-biography of Arsenal players. Their background and the path to their success. The cover page illustrated by Ben Tallon contains an interactive story snippet which invites a reader to the article.
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UX/UI, Digital Publishing,
Match Day Program 2014 — digital publication design
Collaborating with Arsenal FC editorial team inkable designed, produced and implemented a series of interactive templates as well as published first five issues of the program laying the ground for the production of the digital publication in the season.
Interactive story snippets
Visitors photo gallery, profiles and last game strategy
The Visitors section functions as a brief introduction to the Arsenal’s opponents. Next, to a short biography of a club's manager, readers are able to tap and view the results and tactics from the last match played by the rival team. The readers are also presented with opponent team player profiles by scrolling and tapping on photographs of the players.
Video cover, star player profiles and best of the last game videos
Each issue covers a profile of a star player including their stats and video interviews. In order to create consistency of video covers, inkable has also created After Effect templates, which next to interactive InDesign templates gave in-house designers flexibility and reduced time of production of future issues.
Making the history
The rich history of the club had also its place in the digital publication. Celebrating 100 years in Islington anniversary each issue reminds about unforgettable moments through videos, photographs, old posters, digitized match programs and news paper articles from the early years of the club.
The first issue of the Arsenal FC Match Day program met with huge appreciation from the club’s fans around the world. The next issues became its history.